Packaging design
In this project, we were given the job of creating various designs for a Turkish supplements brand. Our tasks included making a logo, designing packaging for both a box and a sachet, creating layouts for Instagram, designing the website, and crafting marketing materials. The main goal was to emphasize that these supplements should be taken alongside food to aid digestion, especially after overeating. Additionally, our challenge was to highlight the brand's strong connection to Turkish culture in our advertising materials.
To address these objectives, we came up with a solution. We conducted photoshoots featuring food alongside the supplement sachet. This approach visually conveyed the message that having the supplements on hand is a good idea if you're planning to indulge in a hearty meal. To establish a link between the brand and Turkish heritage, we strategically placed the supplement sachet in photos taken at famous Turkish landmarks and destinations.
